(k)®
Local time:
AthFolio.
/2025/
Technology
React, NodeJS, MongoDB, AWS
Timeline
5 months
Date of launch
Jun 6, 2025
Sports based social and performance platform built to showcase players, clubs and teams
AthFolio is a sports-focused platform designed to give players and clubs a richer digital presence, combining profiles, performance data, social interaction, and team structures into a single system. The platform is currently midway through development, with core foundations in place and active delivery ongoing. Built initially for field hockey, AthFolio has been designed from the outset as a scalable, sport-agnostic platform, capable of supporting additional sports, leagues, and competition formats over time.
AthFolio is a sports-focused platform designed to give players and clubs a richer digital presence, combining profiles, performance data, social interaction, and team structures into a single system. The platform is currently midway through development, with core foundations in place and active delivery ongoing. Built initially for field hockey, AthFolio has been designed from the outset as a scalable, sport-agnostic platform, capable of supporting additional sports, leagues, and competition formats over time.
/Problem & Solution/
Sports communities are highly fragmented digitally. Players track stats in one place, manage team in another, share achievements on social platforms, and rely on informal tools to showcase performance or connect with clubs.
Sports communities are highly fragmented digitally. Players track stats in one place, manage team in another, share achievements on social platforms, and rely on informal tools to showcase performance or connect with clubs.
Key problems identified included: - No single source of truth for player identity and performance - Limited visibility beyond local teams or leagues - Inconsistent data across teams, seasons, and competitions - Clubs lacking meaningful digital profiles and engagement tools - Existing platforms prioritising content over structure - Players and coaches use socials platforms to showcase their achievements and to connect. The opportunity was to build a proper sports platform, one that treats players, clubs, teams, and performance data as first-class entities. The solution is a modular platform built around structured sports data, social interaction, and long-term progression. AthFolio is designed to unify identity, performance, and community into a single experience, giving players ownership of their profile and clubs a clearer way to engage, recruit, and showcase activity. At its core, the platform is built on: - Persistent player profiles - Club and team structures - Match, season, and performance data - Social interaction layered on top of structured data This approach allows the platform to support meaningful insight and progression, rather than just surface-level content.
Key problems identified included: - No single source of truth for player identity and performance - Limited visibility beyond local teams or leagues - Inconsistent data across teams, seasons, and competitions - Clubs lacking meaningful digital profiles and engagement tools - Existing platforms prioritising content over structure - Players and coaches use socials platforms to showcase their achievements and to connect. The opportunity was to build a proper sports platform, one that treats players, clubs, teams, and performance data as first-class entities. The solution is a modular platform built around structured sports data, social interaction, and long-term progression. AthFolio is designed to unify identity, performance, and community into a single experience, giving players ownership of their profile and clubs a clearer way to engage, recruit, and showcase activity. At its core, the platform is built on: - Persistent player profiles - Club and team structures - Match, season, and performance data - Social interaction layered on top of structured data This approach allows the platform to support meaningful insight and progression, rather than just surface-level content.
/Our Role/
Our team is working as Product Lead and Product Owner, responsible for guiding AthFolio from early concept through to live delivery.
Our team is working as Product Lead and Product Owner, responsible for guiding AthFolio from early concept through to live delivery.
The tasks within our role includes: - Product vision and long-term platform strategy - Defining system architecture and core entities - Writing detailed PRDs and functional specifications - Designing UX flows and interfaces - Managing roadmap and delivery phases - Acting as the primary bridge between stakeholders and developers This is an ongoing, hands-on role focused on clarity, structure, and sustainable delivery. Product Design & Architecture: AthFolio is being built as a multi-entity platform, with clear relationships between users, players, clubs, teams, leagues, and competitions. Ket architectural principles include: - A clear separation between identity, performance, and social layers - Role-based permissions across players, coaches, admins, and clubs - Reusable data structures that work across sports formats - Scalable foundations that support future features without rework -UX design mirrors this structure, ensuring complex relationships feel intuitive rather than overwhelming. UX & User Flows UX design focuses on clarity and progression, helping users understand where they sit within teams, clubs, and competitions. Key flows include: - Player onboarding and profile creation - Club and team discovery - Match and stat visibility - Social interaction around structured data - Navigation between personal, team, and club views Design decisions prioritise context, ensuring users always understand who they are, where they are, and why something matters.
The tasks within our role includes: - Product vision and long-term platform strategy - Defining system architecture and core entities - Writing detailed PRDs and functional specifications - Designing UX flows and interfaces - Managing roadmap and delivery phases - Acting as the primary bridge between stakeholders and developers This is an ongoing, hands-on role focused on clarity, structure, and sustainable delivery. Product Design & Architecture: AthFolio is being built as a multi-entity platform, with clear relationships between users, players, clubs, teams, leagues, and competitions. Ket architectural principles include: - A clear separation between identity, performance, and social layers - Role-based permissions across players, coaches, admins, and clubs - Reusable data structures that work across sports formats - Scalable foundations that support future features without rework -UX design mirrors this structure, ensuring complex relationships feel intuitive rather than overwhelming. UX & User Flows UX design focuses on clarity and progression, helping users understand where they sit within teams, clubs, and competitions. Key flows include: - Player onboarding and profile creation - Club and team discovery - Match and stat visibility - Social interaction around structured data - Navigation between personal, team, and club views Design decisions prioritise context, ensuring users always understand who they are, where they are, and why something matters.
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